Cory Morrow on stage at Rock the Red Kettle ATX concert[/caption]
November 22, 2015, The Salvation Army Austin hosted its second annual Rock the Red Kettle ATX concert, presented by KOKE FM. Country superstar Cory Morrow performed with several of his headlining friends: Pat Green, Jack Ingram, Drew Womack and Walt and Tina Wilkins. This was one of Cory’s biggest activities to date in leading a fundraising initiative for The Salvation Army Austin Area Command and it was a huge success.
Scroll to the bottom of the page to find yourself in our complete photo gallery from the concert.
Concert proceeds go directly to helping the growing number of local women and children experiencing homelessness who seek emergency services and planning assistance from The Salvation Army, ultimately moving them beyond their immediate crises, to self-sufficiency.
Understanding that the organization provides assistance in many ways is what inspired Morrow to partner with The Salvation Army.
“Their mission mirrors what I believe,” said Morrow. “They meet immediate needs, but then go beyond that, sometimes interacting with families for more than a year to help with finances, job searches and addiction counseling. I want more people to be aware of the depth of The Salvation Army’s services, and how their clients thrive in society after receiving their care.”
That idea, and a glimpse of the organization’s ubiquitous red donation kettles, led him to the local “Rock the Red Kettle ATX” concept, modeled after the national Rock the Red Kettle concert benefiting The Salvation Army USA.
The venue, Life Austin Amphitheatre was the perfect setting for the concert. Every seat had a great view of the stage. VIPs had the opportunity to take pictures, visit with the artists and eat great BBQ donated by Doug Shayne Traylor. Our platinum, gold and silver sponsors watched the concert from their beautifully decorated tables, right in front of the stage. Silent auction items ranged from World Series baseball memorabilia to a ride in a WWII airplane to a diamond and emerald bracelet from Avant Garde Jewelers. Live auction items included an Austin City Limits road sign which was autographed by all the artists, a ski trip in Canada, and the opportunity to purchase a bed or crib for the new women and children’s shelter being built thanks to our capital campaign.
Although the weather was cold that night, it didn’t stop these true country music fans from showing their support. Free hot cocoa, blankets and heaters kept the concert goers warm. Food trucks from Hat Creek Burgers, My Granny’s Kitchen and Rosarito provided a variety of tasty food.
So many wonderful volunteers from our community came to help. The UT Texas Cowboys came in uniform and brought Smokey the Canon. AMLI Covered Bridge luxury apartment staff and The Junior League bared the cold with us at the silent auction. The UT Texas Spirits brought their cheerful spirit and helped with set up.
Throughout the night, guests took photos with the #InvisibleAustin cutout showing their support. #InvisibleAustin and the capital campaign have helped shine a light on the growing crisis of family homelessness in Austin. The new women and children’s shelter is just one of the many projects included in our capital campaign fundraising and will help thousands of women and children move from crisis to self-sufficiency.
The Rock the Red Kettle ATX concert was truly a night to remember and we are so thankful to the artists, Life Austin Church, our sponsors and the volunteers for making this a successful event. We’d like to give a special thank you to all of our sponsors, including our platinum sponsor Legacy Mutual Mortgage. See the list of these special sponsors below or click here for the full program: RTRK ATX concert program
We look forward to having you all join us again next year!
Please let us know if you want a printable version of any of these photos. Send an email to AustinDevelopment@uss.salvationarmy.org. Thanks to Licarione Photography and Ashley Schlosser of Live out Loud PR for these beautiful images.