Capital campaign press conference

We’ve Launched our Capital Campaign – #InvisibleAustin

Colonel Henry Gonzalez speaking at the Capital Campaign press conference at the Austin Rehabilitation Center

Colonel Henry Gonzalez speaking at the Capital Campaign press  conference at the Austin Rehabilitation Center.

Last week The Salvation Army Austin launched its Capital Campaign. The campaign commemorates The Salvation Army’s 125th Anniversary and funds raised will support a renovated emergency shelter, a new shelter for women and children, new facilities to administer The Salvation Army programs, and a new drug and alcohol rehabilitation program for women. Our goal is to raise $14 million, of which – we are thrilled to announce – $10 million has been raised so far. Click here to read our campaign launch press release.  You can also view our media coverage from KEYE and FOX7 which includes capital campaign speeches from Colonel Gonzalez and our board members on our youtube channel.

As the city of Austin grows, the number of families experiencing homelessness rises. You can help shine a light on the hidden crisis of family homelessness. A special website has been launched where visitors can download digital resources to share and find more facts about family homelessness at Below are some examples of posts and tweets you can share to help the cause, plus information about a big social media challenge from Frost Bank. You can also show your support and take a picture with our #InvisibleAustin cutout and post or tweet your pic. Look for the cutout the next time you’re at an Austin event.


“There is a quiet crisis of family homelessness in Austin,” said Area Commander Lt. Colonel Henry Gonzalez. “Last year, three out of four of the clients sheltered in The Salvation Army emergency shelters were women and children. These families are behind the scenes, out of the public eye and in desperate need. We believe this is a crisis for our prosperous community. Through this capital campaign we are shining a spotlight on family homelessness and raising the resources to greatly expand our capacity to serve them.”

We are excited to announce that Frost Bank (@FrostBank) has generously agreed to support a social media campaign designed to raise public awareness and engagement of the capital campaign. During the six week campaign, every time the hashtag #InvisibleAustin is used on Facebook, Twitter or Instagram and The Salvation Army Austin is tagged in the post, Frost Bank will donate $10 to the capital campaign up to $50,000!

We are thankful to all that have donated and that are helping spread the word to raise awareness of #InvisibleAustin. “…together we can address the crisis of women and children experiencing homelessness, and invest in the long-term success of Austin.” ~ Dwight Thompson, Advisory Board Chair

We’ve created some sample social media posts to make it easy for you to share:

Facebook post: For 125 yrs @SalArmyAustin has been the silent, steady partner meeting the needs of the #InvisibleAustin population. Donate & learn more at

Tweet:  Each night, @SalArmyAustin provides a bed to 420 neighbors in need. Help spread hope to the #InvisibleAustin ppl. at

1 reply

Trackbacks & Pingbacks

  1. […] to raise public awareness of and engagement with the capital campaign. Every time the hashtag, #InvisibleAustin, is used on Facebook, Twitter or Instagram and The Salvation Army Austin is tagged in the post, […]

Comments are closed.