Salvation Army South Africa Ad - The Dress - Domestic Violence - Black and Blue

Why is it So Hard to See Black and Blue?

Salvation Army South Africa Ad - The Dress - Domestic Violence - Black and Blue

The Salvation Army South Africa has released a powerful Public Service Announcement adapted from #TheDress meme and taken the campaign against domestic violence viral.

The PSA depicts a woman, covered in bruises, wearing “The Dress” which created a controversy over colors. Many see the dress, originally created with black and blue colors, as gold and white.

The Salvation Army South Africa PSA, created by South African Advertising Agency Ireland/Davenport asks, “WHY IS IT SO HARD TO SEE BLACK AND BLUE? The only illusion is if you think it was her choice. One in 6 women are victims of abuse. Stop abuse against women.”

The Salvation Army USA said, “We salute The Salvation Army in South Africa for raising awareness about domestic violence in such a timely way. Nearly 4.8 million women in the U.S experience domestic violence every year. The Salvation Army is the second largest provider of shelter to victims of such abuse, with 18 shelters across the country.”


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Domestic Abuse Support in Austin

The UT School of Social Work report on intimate partner violence says one in three adult Texans have experienced intimate partner violence in their lifetime.*

The Salvation Army emergency shelters in Austin provide emergency shelter and wraparound services to people experiencing homelessness, including those coming out of domestic violence situations. The Salvation Army collaborates with other local organizations including Safe Place in Austin, and other centers in Central Texas to ensure that people seeking to leave a domestic violence situation can find the help they need.

At the Austin Shelter for Women and Children, operated by The Salvation Army, 23% of clients served report that they have come from a domestic violence situation.

You can also help victims of domestic violence by volunteering, sending goods or monetary donations to the Salvation Army Austin Area Command.


*Statewide Prevalence of Intimate Partner Violence in Texas, Institute on Domestic Violence and Sexual Assault, Center for Social Work Research, School of Social Work, The University of Texas at Austin.