Doing The Most Good
The Salvation Army’s national brand strategy and distinct identifiable message is “Doing The Most Good”. Moreover, it is a promise the organization makes to its contributors, clients, associates, officers and employees. The idea of Doing the Most Good originated from Evangeline Booth, daughter of William Booth, the founder of The Salvation Army. She said:
There is no reward equal to that of doing the most good to the most people in the most need.
The Salvation Army pledges to Do The Most Good with contributions of money, time and resources, evidenced in that 82 cents of every dollar donated are directly allocated to services that assist people in need.
We are Doing The Most Good with your contributions of time, money and resources.
Our Mission
The Salvation Army, an international movement, is an evangelical part of the universal Christian church. Its message is based on the Bible. Its ministry is motivated by the love of God. Its mission is to preach the gospel of Jesus Christ and to meet human needs in His name without discrimination
What We Believe
The Salvation Army’s eleven articles of faith reflect our determination to remain faithful to our standards and principles.
Our History
The Salvation Army and the LGBT Community
The People We Serve
People who come to use for assistance will be served according to their need and our capacity to help – regardless of race, gender, ethnicity or sexual orientation.
The People We Hire
The Salvation Army embraces employees of many different faiths and orientations. Our hiring practices are open to all, and we adhere to all relevant employment laws, providing domestic partner benefits accordingly.
The People Who Support Us
Many people – including those in the Lesbian, Gay, Bisexual, and Transgender (LGBT) community support us with time and financial resources because of a common cause and commitment: To serve people in need.
Questions? Don’t hesitate to follow up with The Salvation Army Austin Area Command at AustinDevelopment@uss.salvationarmy.org or email its National Headquarters at mediarelations@usn.salvationarmy.org.
For more information, contact us.
If you would like to support the programs and services of The Salvation Army in Travis and Williamson counties, please donate today.